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MIH - Make Innovation Happen

About Us

The MIH Concept

Insight

You can either develop a lot of new products slowly or a few quickly, so spotting bigger ideas sooner gets them to market faster, and killing poor ideas earlier saves money and effort.

Proposition

MIH helps you innovate faster and more effectively; we Generate, Evaluate, Develop, and Deliver winning new products.

Substantiation

  • We have an integrated set of Innovation Services in a toolkit that can be used in modules or adopted as an outsourced innovation function.
  • 40-50 quality concept ideas come from our intensive "Serious Creativity" sessions.
  • We evaluate them quickly and objectively using interactive voting technology. Our licensed Quantitative / Qualitative research tool filters and diagnoses so you know what to develop and how to improve it.
  • All our tools are designed to work in the specialised field of New Product Development.
  • We work with major consumer goods and services clients in Europe, the US, and Asia and 80% of our business is repeats.
  • Our Associate Business Model gives you flexible access to many specialised and experienced experts, rather than a few generalists. We combine Blue Chip client side experience with big agency talent.

End Benefit

Innovation Acceleration

Who we are and how we work

Tim NicolMIH was founded in 2002 and is owned and run by an ex Mars Marketer, Tim Nicol.

In almost 20 years as a client, Tim successfully launched many top consumer brands and products and managed the Innovation process across a multi-site division serving 25 markets. Since moving into Marketing Services he has advised leading multi-national FMCG clients on Innovation and Brand Planning. Tim has a BA (Hons) in Business Studies and is a member of the Chartered Institute of Marketing (CIM), the Market Research Society (MRS), and the Product Development and Management Association (PDMA).

MIH runs on an Associate basis - we work with a team of 22 specialist Associates and 7 Associate Companies to deliver projects all over the world. We keep overheads low and flexibility high. Clients pay for our time, not our offices.

Our Global capability is unusual in a company of this size, but is proven and effective. We have demonstrable experience of delivering projects across Europe, the USA, and Asia (China, Thailand, and the Philippines)

Our Key Associates are:

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