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MIH - Make Innovation Happen

Case Studies

Most clients now request confidentiality in our sensitive field of work and we respect that.

The following is just one example of the many satisfied customers we have.

Client:

  • Grampian Country Foods, UK's largest protein supplier

Brief:

  • Get us into a new category; meat snacks

Our Programme:

  • Idea Generation
  • Concept Filtering
  • Concept Development
  • Q3 Consumer Research

Recommendation:

  • Develop and launch handheld meat snacks - Chicken on a Stick

Result:

  • Grampian Country Foods developed and launched "Grabits". Now worth £8m in the UK Convenience channel
  • Winning concept generated, evaluated, developed and delivered in 6 weeks

Grabits"MIH did a great job in helping a cross functional team at Grampian come up with a wide range of concept ideas in a new category for us. Their process is inclusive and thorough, and with interactive screening and research they were able to recommend a winning concept to us in 6 weeks. The Grabits product, developed from this concept, is now in the market and sales rates are above our expectations. We will be using MIH again."

Dave Knibbs, Sales and Marketing Director, Grampian Country Foods

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