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Our evaluation techniques are designed to streamline the decision-making process and save time.
Q-Blast - Internal Filter
Q-Blast, (the new, registered name for Q2 and Q3) is an internal decision forum facilitated with audience response technology and custom software. It is designed to filter the ideas that come out of the creative workshops- objectively.
It will screen 10 -100+ ideas and deliver a manageable, prioritised selection of concepts, ready for further development and research. We run this face to face with voting keypads or online using our own survey tool.
Q-Blast - Consumer Filter
Q-Blast Consumer Filter is time-saving, cost effective quantitative and qualitative research in a single study, on the same day, with the same respondents. Concepts are screened and diagnosed in an entirely interactive and transparent way so you know What to develop and How to improve it. We license this research technique from Connected, Inc of the USA, where it is known as Feedblast, and it has been used successfully for over 12 years to prioritise new product ideas and reveal vital qualitative insights.
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