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Tim was invited to speak at the EEDA (East of England Development Association) Conference on Innovation and Wellbeing, held at the Newmarket Racing School on June 11th 2008. The presentation focused on the critcial success factors for innovation, and included an interactive audience poll using our "Q-Blast" technique that once again showed the overriding importance of developing marketing concepts as the start point in the innovation process. You can see all the presentations and a video at [http://www.eei-online.com/services.php?key=1&sub=19] .