Product Innovation

Product Innovation or New Product Development (NPD) is a key driver of business growth. It is also one of the most inefficient and risky activities a company can undertake. We aim to increase speed to market and reduce the risk of failure by working on the front end of the innovation process. Our focus is on idea generation and concept evaluation. As innovation consultants, we can improve your innovation management, innovation strategy or your total innovation process.

With our FMCG experience in food, brand and product innovation, we know how new product ideas are developed and launched. As a result, we have developed the MIH Toolkit. Our toolkit improves speed to market of concepts based on consumer insights.

We start by developing inputs and generating consumer insights for our own ‘Serious Creativity’ idea generation workshop.  This process can be applied to product innovation, new product development, brand development and brand innovation. We believe concept generation based on an understanding of consumer insight has more value than just brainstorming new product ideas.

It’s important to separate idea generation or concept generation from evaluation. In our innovation process we run an objective, criteria based concept evaluation called ‘Q-Blast’.  This uses voting technology to help separate winners from losers and to develop consumer insight to guide further new product innovation and development.

These early stage concept evaluation tools, together with our innovation consultancy, mean that your downstream innovation process runs faster and your speed to market noticeably improves.

For more information on how we can help with product innovation, see the Toolkit, contact us by email  or call us on 0203 286 3051 .