Why you might need us

Based on our real life, client side experience of FMCG marketing, there are times when there are too many options to launch and times when there are too few. We can help in either case, by helping you narrow down the options in an objective way, or by generating more ideas and concepts via an open and efficient methodology that does so much more than just “brainstorming”.

Some of our clients just need some help and advice in developing strategy and plans, and not just in NPD but also in brand planning.  We can help here by providing general marketing consultancy, with or without the MIH “toolkit”, on a day rate or project basis.

The kind of clients who use us are the kind of clients who value speed, objectivity, transparency, and a thorough approach to the “fuzzy front end” of innovation.

Our ways of working are designed to keep our overheads low so you pay for our time not our offices, and so you can access several specialists instead of a few generalists.